Case Study: L'Oréal TA Lab

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Effective online recruitment 

Using a virtual event to find new talent 

In early 2020, L’Oréal’s Talent Acquisition (TA) team decided to disrupt their yearly TA LAB event by going completely digital. In addition to saving costs, reducing travel emissions and being COVID-safe, the switch offered another drastic change: audience size. Instead of inviting TA Directors only, L’Oréal invited their entire TA community, which quadrupled the attendance. But how could a leading cosmetics brand bring a company-wide convention to the digital world, while remaining intimately personal?

  • Industry: Trade

  • Application: Recruiting

  • Solution: MEETYOO Pro

  

 

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L’Oréal Outdoor Event Design

Connecting professionals digitally

  

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50 countries

... were represented within the audience

 

  

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10 hours

... of daily chat availability with TA staff during the event

 

  

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Audience in front of screen as a sign for the participants

60 keynotes

... covered all types of topics across a event series

 

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