How L’Oréal Personalised Their Largest Talent Acquisition LAB

  • International convention for a global audience from 50 countries
  • Workshops and live events covered a wide range of topics
  • Interaction among attendees promoted to keep a personal touch

About L’Oréal

Company: L’Oréal
Industry: Trade

Application

Field: Recruiting
Products used: ubivent

"The TA Lab 2020 was an unprecedented edition, not only held virtually for the first time, but furthermore aligned with the stakes of ‘The New Now’: diversity & inclusion, digital transformation & data acceleration, sustainability at the core, and COVID context. The collaboration with meetyoo was a pioneering experience, rewarding to work on. We enjoyed the team spirit of meetyoo during the project, from design to delivery. The TA LAB 2020 generated positive internal buzz, leading other L’Oréal departments to follow on developing their own online events with meetyoo."

A SHORT INSIGHT INTO THE EVENT

In early 2020, L’Oréal’s Talent Acquisition (TA) team decided to disrupt their yearly TA LAB event by going completely digital. In addition to saving costs, reducing travel emissions and being COVID-safe, the switch offered another drastic change: audience size. Instead of inviting TA Directors only, L’Oréal invited their entire TA community, which quadrupled the attendance. But how could a leading cosmetics brand bring a company-wide convention to the digital world, while remaining intimately personal?