The personalised virtual fair of Barmenia, provider of private health insurances

  • Efficient information transfer to stakeholders
  • Maximum range
  • Positive, pro-active feedback from audience and exhibitors
Barmenia ist Kunde von meetyoo

About Barmenia AG

Institution: Barmenia Krankenversicherung AG
Employees: 3.400+
Industries: Financial Services

Application

Field: Research and Development
Products used: Virtual Event/ Webcast

"With virtual trade fairs, we are not only able to present our insurance solutions optimally. On the basis of meetyoos digital ubivent platform, we also guarantee efficient and sustainable information transfer. And we receive very positive feedback on this innovative format."

Frank Lamsfuß - Sales Director at Barmenia

Task

Within the insurance sector, brokers and intermediaries are usually spread all over Germany in order to build a direct connection with the customer. Nevertheless, it is becoming more and more difficult to inform this group promptly about new offers and prices. To counteract this, many companies like Barmenia use meetyoo’s virtual trade fair platform as an integral part of their communication.

Solution

The trade fair is taking place for the second time and informs its visitors about topics such as old-age provision and long-term care insurance. Visitors can sign up for the event online. Special features of this event are the interactive features, the direct exchange in live chats at the exhibition stands and above all the live panel presentation of a new care product.

Result

With this innovative trade fair concept, Barmenia is setting new standards for sales communication in the insurance sector and once again demonstrating its pioneering role. After a successful cooperation and positive feedback from the participants, there is an interest in subsequent events on meetyoo’s digital platform.