Thomas Reck: „ Authenticity is an essential part of a Personal Brand ” Rosae Martin Peña / May 2019 / Personal Branding After our post about Personal branding last week, the journey of how to create or enhance the personal brand continues. The example of Thomas Reck speaks for itself. With 19 years, the young entrepreneur has already founded his first company, called Insight. Thomas helps CEOs and Founders grow their Personal Brand on social media. Because we from meetyoo believe that his story should be told, we have decided to interview him. Don’t miss the end of the interview, and let’s start with the questions! Thomas Reck, Startup Live Pitch Thomas, your own profile is a success in the field ofpersonal branding on LinkedIn, and at the same time it is your job to help CEOs to grow their personal brand. When your clients describe the work you do for them, what words do they use? Well, so they always say that they are so thankful that they found me and that I showed them the power of social media, especially LinkedIn. I think the biggest problem that a lot of CEOs out there have is, that they don’t even know about the power of Social Media. And by saying power I literally mean power. Just have a look at LinkedIn. We have over almost 600 Million users, which aren’t like random user like on Instagram, those are professional people, who are already in the sake of doing business because they are on LinkedIn. So the first step is already done without you doing anything. „Authenticity is an essential part of a Personal Brand“. I was impressed by your honesty with your message on Linkedin, which said: „Please STOP sending random messages on LinkedIn where you’re trying to sell your service“. Why doesn’t this technique of bombarding people with this type of content work and what is your proposal? It never works when you’re trying to sell something to someone to ask right away if he or she wants to buy your product right. If you walk down the street and ask 10 people if they want to buy your web service, 10 of 10 are going to say no. But if you host a free event where you tell people about the importance of good website design and how this will impact their business, people are going to buy your service because you first gave them something. You always gotta provide value to the people first. It’s the same with a Video or Message on LinkedIn. Don’t sell them something in the first message or during the first contact. Provide them with value and then they will come to you to buy your service right away. I mean, that’s what I do. I never ask people if they want to buy my service I provide value by documenting my journey and people come to me and say: “Wow Thomas, I like what you do, can you do this for me too”? You are somebody who thinks that the future will be more and more virtual… What would you tell companies that organise physical events but reject the idea of making them virtual? Well I think, we live in a world where time becomes the asset and the valuable thing. And I genuinely believe that we won’t or right now actually that we don’t have the time, especially CEOs or entrepreneurs to attend every single live event they want to attend. Let’s say you are in the states for some meetings but there is that one event which you really have to attend because you have to meet important people, then you obviously can’t attend the other one. But if the event is virtual you obviously can. So my two arguments would be: a) It is cheaper on a larger scale: You can host way bigger events without necessarily increasing cost, because it doesn’t matter if you invite 100 or 500 people. But if, for example, you rent out a convention room your cost increases with the increasing number of attendees. b) You can reach more people with less effort: You can reach millions, actually billions (really…?) of people worldwide. You, attendees, don’t to be in Berlin or Munich for the event. They can sit on their couch at home and join the event online which makes itsuper convenient and easy because you literally just have to log into your computer or phone. And again regarding the topic of „comfort zone“ and to finish this interview, I would like to quote your phrase: “Great things never come from Comfort Zones”. My question is: in which zone are you right now, and what is your next visual challenge? If we look at the picture, (above) I was definitely in the Fear Zone. I always looked for excuses and never really tried to do something new. But now, I’m definitely in the Growth Zone, I always try to learn new things, set new goals, and do things that I have never done before or that I don’t know if I will even be able to get done. Thomas Reck’s journey and his strategy of presenting the topic of personal branding continues exactly next week, on 13 May at 14 pm. The format chosen is a webcast with an exclusive interview guided by our CEO, Tony E. Kula. You can sign up free of charge and follow the webcast under this link. We are looking forward to seeing you there!