zeit und raum

Space and time at virtual events

Moritz von Plüskow / October 2019 / Virtual Event


A virtual event offers possibilities that a traditional event cannot. When events are planned, one usually relies on existing concepts and proven processes. After all, they have been proven to work in the past. But I would like to break with this approach. To this end, I have selected two examples that I would like to discuss in this article. At virtual events, the normal realities of time and space can be dispensed with. The potential of such events can be summarised as follows.

clock

Time

For a client with thousands of employees all over the world, we once created a rather special event format (presuming, that is, you’ve never actually attended a 14-day meeting before). This global virtual meeting was opened with live keynotes. Many employees watched the public viewing in their offices and thus ‘attended’ the opening with all their colleagues. In this way, all attendees were involved and prepped for the rest of the event. All other content was filmed in advance and made available as on-demand webcasts during the event. 

All attendees then had 14 days to view the content on demand, as and when it suited them. This gave them full control of their viewing schedule. After the 14-day period was over, the event ended with another live framing element.

With this level of flexibility and easy access, this format offers new and more efficient scheduling options for all employees.

Skyforward Eingangshalle

Space

This example comes from the HR sector. More precisely, it concerns a job fair for a highly specialist industry. These highly in-demand candidates have limited availability and are distributed all over the world. How do you get a target group like this to attend your trade fair? Answer: you don’t.

You have to make it as easy and convenient as possible for candidates. I have seen great event concepts that failed to get off the ground because the venue wasn’t attractive. Clients often say, “For my event, attendees will be happy to travel from X via Y to Z.” But it’s wishful thinking. The problem of distance and travel time has to be solved and the effort attendees need to make has to be kept as low as possible. The answer to this problem is the virtual trade fair, where attendees can log on from anywhere in the world, simply and conveniently. 

The virtual trade fair also allows candidates to remain anonymous. None of their colleagues or bosses will see them talking to a potential new employer. The initial contact can be made completely discreetly. Information and documents can be exchanged and follow-up appointments made.

A virtual event is not the same as a physical event and it’s important to understand the differences. The potential of virtual events is almost limitless. Think differently and make it easier for your target market to attend. They’ll thank you for it.