Lead Scoring and Reports
Analytics, reports, and lead scoring for your virtual event ROI
Numerous live interaction options allow your target audience to engage with your themes, products, or services, giving you access to highly qualified leads for your business. Virtual events on a digital platform are a perfect marketing tool for lead scoring by positioning your brand messaging and attracting the right type of attention from large-scale audiences.
You can use predefined information clusters to assign participants to categories which are organized by their sales potential (lead scoring). Additionally, organizers and their exhibitors can import the relevant data into their CRM systems for further assessment, processing by your internal teams, and post-event campaigns.
A virtual event rallye is an especially fun way to make the experience more interesting for participants while also providing a great opportunity to collect additional data for effective lead scoring. Certain categories which are relevant for lead qualification can be predefined (e.g. booth visits, interaction with specific content, chat statistics) – users that fall into these categories while participating in the rallye are potential leads.
Personalized reports and security
We offer top-notch digital solutions, customer service and all types of protection to make sure that your virtual event becomes a memorable and profitable experience.
We provide cutting-edge software and secure data management. Our services are ISO/IEC 27001:2013-certified and 100% GDPR compliant. We exceed the cybersecurity expectations of multinationals, banks, and federal offices.
Our unique registration pages are not only a great way to pre-filter your event participants and collect initial data for their user profiles – they also effectively allow you to restrict registrations from specific email servers and companies.
Our servers and WAF CloudFront services guarantee premium online platform access without any lag or outages. On top of that, our professionally trained project managers and event operators offer customer service to ensure a smooth virtual event experience.