• Philip Morris GmbH and ubivent GmbH awarded "Deutscher Preis für Onlinekommunikation"

Berlin, 15 June 2018: Tobacco company Philip Morris GmbH (PMG) and software company ubivent GmbH have been awarded the “Deutscher Preis für Onlinekommunikation” in the Food & Beverage category for their “Virtual Career Fair”.

This digital job fair offers potential applicants the opportunity on an online platform to find out more about the company Philip Morris and its strategic realignment towards a smoke-free future. As with a real career fair, the platform provides various options for gathering information and making contact: if applicants click on the “Booths”, they receive information about the various departments at the company. In the “Auditorium”, interested parties can follow brief presentations from Philip Morris employees. In the pilot project on February 21, 2018, a team of PMG employees also took part by means of a live chat to answer questions about the company and career opportunities.

“We consider ourselves to be the drivers of digital change. By staging the virtual career fair, we have already shown hundreds of attendees and applicants from more than 20 nations how we are shaping a smoke-free future at Philip Morris,” stated Laurent Martenet, People and Culture Director at Philip Morris GmbH. “Ubivent provided us with fantastic support as our partner in this pilot project.”

Virtual career fairs allow companies to increase the reach for their events by providing much more flexibility when it comes to geographical location and time. Applicants can sign in from anywhere in the world and interested parties can still access the fair online after it has ended.

ubivent has also drawn a positive balance from the pilot fair: “Virtual events and fairs generate more personal and direct contact with participants,” according to Dr. Michael Geisser, Managing Director of ubivent. “Working with Philip Morris has been a great success. Over 90 percent of visitors would recommend the format. We are delighted with the appreciation that the Committee of the “Deutscher Preis für Onlinekommunikation” has shown us.”

PMG intends to continue to focus on virtual career fairs in future as an alternative to traditional recruiting measures and actively make use of this innovative medium.

About Philip Morris

Founded in 1970 in Germany, the Philip Morris GmbH is an enterprise of the Philip Morris International Inc. (PMI), the global leader of international tobacco companies. The Philip Morris GmbH has been the market leader of the German market for cigarettes since 1987. The market share in 2016 was approximately 37 percent. Brands such as MARLBORO, L&M and Chesterfield as well as f6 count amongst the most successful brands supplied in Germany. The Philip Morris GmbH employs approximately 600 people at their headquarters in München-Gräfelfing. The Berliner Werk, one of the largest Philip Morris factories in Europe, employs approximately 1.300 people. The production site in Dresden, the f6 Cigarettenfabrik GmbH & Co. KG, employs approximately 300 people.

About ubivent GmbH

ubivent develops and operates a platform for virtual events and offers services related to internet events and online fairs. With customers such as BASF, John Deere, MAN, Microsoft, Roche und SAP, ubivent is one of europe‘s leading specialists for virtual events. In addition to online training, online workshops as well as virtual conferences and trade fairs are among the typical fields of application of the ubivent platform.